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sponsorship
packages to meet your needs
Here are general descriptions of three levels of race team sponsorship.
Costs for each level vary greatly from one race series to another
and range from $10,000 to $500,000 for the drivers with whom we
are working. Use this description as a basis for gauging your company's
marketing, advertising, and communications needs.
Title
Sponsor
-
name the race car and team;
-
determine and design the appearance of the race car (paint scheme
and decal layout), the team and driver uniforms, and the banners
and insignia in the paddock;
-
hold the rights to best and most visible promotional space on
the race car (varies with type of race car);
-
hold the rights to create trackside promotional activities and
hospitality events in association with race driver and team;
-
hold the rights to use driver's name and likeness in advertising,
point of purchase promotional materials, and trackside promotional
and souvenir material;
-
hold the rights to five appearances by driver (in some instances
with a show car) at sponsor locations and events (travel and lodging
to be provided by sponsor); and
-
have first option of securing personal services contracts with
driver for additional promotional, marketing, and advertising
activities.
Associate
Sponsor
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hold the rights to significant promotional space on the race car
(varies with type of race car);
-
hold the rights to create trackside promotional activities and
hospitality events in association with title sponsor, race driver
and team;
-
hold the rights to use driver's name and likeness in point of
purchase promotional materials and trackside promotional and souvenir
material; and
-
hold the rights to secure personal services contracts with driver
for additional promotional, marketing, and advertising activities.
Supporting
Sponsor
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hold the rights to limited promotional space on the race car (varies
with type of race car);
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hold the rights to create limited trackside promotional activities
and hospitality events in association with title sponsor, associate
sponsors, race driver and team;
-
hold the rights to use driver's name and likeness in trackside
promotional and souvenir material; and
-
hold the rights to secure personal services contracts with driver
for additional promotional, marketing, and advertising activities.
Next:
How to leverage your investment even more.
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