The Marketing Concept

Messages from a woman racer cut through the clutter.

Nearly half of all race fans identify with women racers and are waiting to hear and act on your advertising messages.

• Women make up nearly half the auto racing audience, both on television and trackside.
• Auto racing fans are extremely sponsor-loyal.
• Race drivers are strongly identified with their sponsors.
• Very little racing-related advertising is directed to women.

Free media, including television and newspaper sports coverage, will flow to your racer and your company.

• An American sporting tradition is to root for (and highlight) the long shot, including female competitors in a male-dominated sport.

Association with an active woman will enhance your corporate image.

• Women in athletics is a cause for which support is appreciated well beyond the fans of that sport.

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